the time is now

Our challenge was to inspire healthcare professionals to treat type 2 diabetes before it’s too late.
So, with the help of a professional sand artist, we created a live experience and a film.

Client: Novartis
Agency: Publicis LifeBrands

presentation board

The time is now board.jpg

awards

Cannes Lions Health: Shortlist
Clio Health: Shortlist
Creative Floor Awards: Finalist
Global Awards: Finalist

credits

Executive Creative Director: Shaheed Peera
Associate Creative Director: Khalid Latif
Art Directors: Jonathan Webb, Laura Higueras
Copywriters: Khalid Latif, Helen Belben
Illustrator: Anna Strelkova
Planner: Dimuthu Jaywardana
Suits: Sam Nunn, Ollie Fraser