the secret CEO

Our challenge was to drive CEOs, high net worth individuals and business leaders to take action against malaria. But these people are no strangers to demands for financial support and the charity sector is saturated with films that tug on the heartstrings. So we made this.

Client: Malaria No More
Agency: Publicis LifeBrands
Production: Richard Gold Media

press & social

awards

Clio Health: Silver and Shortlist
Creative Floor Awards: Winner (x3)
Global Awards: Finalist (x3)
IPA Best of Health: Bronze (x4)
Lürzer’s Archive: Featured in 4/2017

credits

Executive Creative Director: Shaheed Peera
Associate Creative Directors: Khalid Latif, Yvonne McAvoy
Art Directors: Rosie Mossey, Gaspar Martinez
Copywriters: Khalid Latif, Rosie Mossey
Director: Richard Gold
Planner: Dimuthu Jayawardana
Suit: Sofia Beccarelli