the next chapter

For the first time ever, a campaign that breaks taboos and helps tens of millions of women across India realise that menopause isn’t the end of a chapter. It’s the start of a new one.

Client: Abbott
Agency: Weber Shandwick

launch

presentation board

awards

Eurobest: Shortlist (x2)
EMEA SABRE Awards: Gold and Highly Commended
APAC SABRE Awards: Gold
PR Week Global Awards: Highly Commended and Finalist (x2)
Golden Drum Awards: Shortlist

credits

Creative Director: Khalid Latif
Art Director: Martu Germinario
Copywriter: Kevin Morrison
Client Lead: Damini Sayal Khosla
Strategist: Alessia Falugi
Project Director: Daniela Gritti
Project Manager: Ilse Viveros