my shade of pink

Breast cancer is the most commonly occurring cancer in women, and is the second leading cause of death globally. But, contrary to common belief, breast cancer is not just one disease; there are many different types that can impact patients in a myriad of ways and Roche wanted to highlight this. Created in partnership with the breast cancer community, our content rich, social-led campaign brought significant new meaning to a colour long associated with the disease and placed patients and their stories at its core. Women across the world responded to our call, and the campaign resulted in 877k video views and 425k social engagements.

Client: Roche
Agency: Weber Shandwick

awards

Communiqué Awards: Gold
PR Week Global Awards: Finalist (x2)
EMEA SABRE Awards: Finalist
PRCA National Awards: Highly Commended

credits

Creative Director: Khalid Latif
Associate Creative Director: Sara Barth
Producer: Sam Gunn
Director: Liam Simpson
Artist: Caroline de Lannoy
Suit: Chris McElwain