make blood cancer visible

As part of Blood Cancer Awareness Month we teamed up with Paul Cocksedge to create a public art installation.
104 giant names – to represent the 104 people diagnosed with a blood cancer each day in the UK.
Each name was sized to match the height of a real person living with blood cancer, and was engraved with their own words.
The piece was on display in Paternoster Square from 4 to 30 September 2017.

Client: Janssen Oncology
Agency: Publicis LifeBrands
Production: Paul Cocksedge Studios

presentation board

MBCV Case Study Board.jpg

photography

press & social

awards*

Creative Floor Awards: Winner (x3)
Eurobest: Shortlist (x2)
Global Awards: Finalist (x7)
The One Show: Shortlist (x6)
PR Moment Awards: Shortlist

*Victim of the 2017 Publicis award ban.

credits

Executive Creative Director: Shaheed Peera
Associate Creative Director: Khalid Latif
Art Director: Jonathan Webb
Copywriter: Khalid Latif
Artist: Paul Cocksedge
Planner: Dimuthu Jayawardana
Suits: Marionne Lugay, Candise Baez, Nina Tsalapatanis, Katie McMorran
Photography: Mark Cocksedge