igi’s adventures

Children with primary immunodeficiency often find it difficult to understand their condition. It’s even worse when it comes to explaining why they can’t get involved in some of the same activities as their friends at school. We created this, the first in a series of adventure films, featuring a young patient and his faithful companion. Together they help explain what primary immunodeficiency means and show their friends that life can still be full magical moments.

Client: Takeda
Agency: Publicis LifeBrands
Production: Cinematic

awards

SUPERTOON International Animation Festival (Official Selection)
Seoul International Cartoon & Animation Festival (Official Selection)

credits

Executive Creative Director: Shaheed Peera
Associate Creative Director: Khalid Latif
Copywriter: Alex Sides
Art Director: Jonathan Webb
Production: Cinematic