if you could see his future

A hard-hitting film telling the story of Diego, a man diagnosed with type 2 diabetes at the age of 44. 
Diego has inspired doctors to change their prescribing habits for younger patients like him, before it’s too late.

Client: Novartis
Agency: Publicis LifeBrands
Production: Wriggles & Robins
Visual FX: MPC London

awards

Creative Floor Awards: Winner
Clio Health: Shortlist
Global Awards: Finalist

credits

Executive Creative Director: Shaheed Peera
Associate Creative Director: Khalid Latif
Art Director: Jonathan Webb
Copywriter: Khalid Latif
Directors: Tom Wrigglesworth, Matt Robinson
Planner: Dimuthu Jaywardana
Suits: Sam Nunn, Ollie Fraser