breaking depression

A beautiful campaign to raise awareness of a serious type of depression called major depressive disorder. Eight pieces of kintsugi artworks were created by award-winning figurative sculptor, Billie Bond. Each represents a real patient story. The art work was displayed in a custom-made gallery at a large neurology congress. Visit www.breakingdepression.eu to pledge your support and follow how the campaign evolves.

Client: Janssen Neuroscience
Agency: Publicis LifeBrands

the art

congress gallery

artist story

presentation board

awards

Cannes Lions: Bronze and Shortlist
London International Awards (LIAs): Silver
Communiqué Awards: Gold (x2) and Finalist
The Creative Floor Awards: Winner (x2)
EFPIA Connecting Healthcare Awards: Winner
Global “James E. Burke” Johnson & Johnson Marketing Award: Winner
PR Week Awards: Finalist
SABRE Awards: Finalist
CIPR Excellence Awards: Finalist

credits

Executive Creative Director: Shaheed Peera
Associate Creative Director: Khalid Latif
Art Director: Lizzy Minns
Copywriters: Louisa Garnier, Khalid Latif
Designer: Chessa Williams
Artist: Billy Bond
Planner: Dimuthu Jayawardana
Suit: Jill Rush
Photography: Andy Rudak