A brief history

A giant illustrated timeline showing Shire's journey into ophthalmics. This evolved into a fully immersive world, which we built. From scratch. It was a lot of fun.

Client: Shire
Agency: Publicis LifeBrands
Production: Taylor James

timeline

Screen Shot 2017-09-29 at 17.35.29.png

details

booth render

BoothRender.jpg

Live booth

Live booth

Credits

Executive Creative Director: Shaheed Peera
Associate Creative Director: Khalid Latif
Art Director: Paul Samuels
Copywriter: Louisa Garnier
Illustrations: Taylor James
Designer: Phil Hawkins
Suits: Jill Rush, Nina Tsalapatanis